This is a perfect example of how little changes in a library can have a big impact! And it’s such great advice!
After a few years of using the same newsletter format, your library staff and patrons may be ready for a spruced-up, swept-clean look to the information you provide to your community.
In the last year, Elmhurst Public Library in Elmhurst, Illinois has done just that: revamped graphics standards, updated the appearance of the website, and refined the look and content of the community-wide newsletter. Here are the steps we took to make it happen.
Identify a vision: Our Library director had a vision to refresh the look of the newsletter by focusing on simple changes that would make a big impact. Our previous newsletters arrived in mailboxes folded in thirds. Not only did this limit the visual “pop” of the newsletter cover, but it also made it easier for residents to view the newsletter as junk mail. So, we increased the size of the newsletter from 8 ½ x…
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